CREDITS
My Role: Associate Creative Director
Copy: Marta Freedman
COOL KIDS
How do you reintroduce a new name for brand that is over 100 years old? A brand who’s name change is complicated to put it simply. You remind people that the product they’ve grown to love is still the same one that brought them comfort throughout their lives, despite having a new name.
This wasn’t the beginning of a new relationship, but a continuation of the one people started with Aunt Jemima. We wanted to remind them of the special moments they shared with pancakes, around the table and everywhere else, while positioning Pearl Milling Company as the catalyst that allows them to keep stacking up the moments they cherish as family. No matter the occasion, Pearl Milling Company pancakes will be there to help you make it special.
The initial project started as one :30s spot, but as you can see there are countless moments worth celebrating with pancakes.
