CREDITS
My Role: Senior Art Director and Graphic Designer
MAKE BLACK HISTORY
In 2021, TikTok celebrated Black History Month by showcasing the breadth, depth and beauty of Blackness past, present and future through innovative live programming, culture shifting partnerships, and a virtual community event; all culminating in an app-wide joyful premium live celebration.
Ten35’s approach was sparked by real, unapologetic truths: Black Culture always finds a way to reclaim joy in troubling times. In those moments, Black Creators always embrace their power to create change. This time, Black Millennials wanted more than allyship from brands, so Ten35 positioned TikTok as an accomplice who shared their mission to create joy and win at everything.
LOGO STUFF
- sweatsuit mock-up // my version
- main artwork (logo w/images)
- logo animation
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BLACK TRAILBLAZERS
To show how Black creators are driving culture, we tapped into our Black creator community and highlighted some pioneers and changemakers - Black TikTok Trailblazers! These creators served as our modern day ‘Rat Pack’, representing various passion points, identities, and cultural backgrounds. The Black Trailblazers created content, amplified other Black creators, lead panels, and were TikTok’s authentic voice for Black History Month.
// show the trailblazer artwork
Black Family Reunion Virtual Block Party
The Black Family Reunion for our Black creator community was a virtual world block party. Each house on the block represented an iconic Black neighborhood with a specific theme around a passion point, and were the locations for breakout sessions, networking, and programming.
Throughout the day there was curated content: a session about mental health, TikTok best practices and user safety, a game of Black Card Revoked and a performance from Rico Nasty.
Make Black History Celebration
Our in-app culminated in a high profile live finale show featuring A-list music artists and three Black Trailblazers. The Make Black History Celebration was hosted by two Black creators, Challan and Karen Civil. Our spectacular hosts led engaging conversations with our Trailblazers and musical acts--Saweetie, Tyga, and Snoop Dogg.
The three music artists brought our renaissance theme to life, representing the past, present and future of West Coast Hip Hop. From two production locations, we transported viewers into unique worlds for each artist. Each performance utilized surround LED screens and strategic props to reimagine virtual concerts and create an immersive experience.
